Why subscribe?

Albert Einstein famously said: “If you can’t explain it simply, you don’t understand it well enough.”

Taking this as a challenge, iluli by Mike Lamb is on a mission to explain and explore fascinating developments across science, technology, healthcare and popular culture - but without the jargon.

Every month we demystify a complex topic with a short animated explainer video. These are published on the iluli YouTube channel, which has so far amassed over 200,000 subscribers. Some of the most popular topics covered include Brooks' law and the 'Mythical Man Month', Isaac Asimov’s Relativity of Wrong theory and a simple guide to nanotechnology.

Think of this newsletter as a DVD extra. Far more research goes into each video than can possibly be squeezed into a five-minute explainer. So, once a month, I’ll share with subscribers a selection of nuggets and insights related to the theme of our latest video, along with an eclectic mix of recommendations, reflections and items of interest from the realms of technology, health and popular culture.